Privacy Policy

Who We Are

Hamour provides a cloud SaaS platform that enables businesses to create and operate online stores. For the purposes of applicable data protection laws, Hamour acts as the data controller for account and platform data, while merchants remain responsible for customer data collected through their storefronts.

Information We Collect

We may collect: account details (name, email, phone, business information), billing and subscription data, technical logs (IP address, browser, device, usage events), support communications, and information you submit during registration or while using admin and storefront features.

How We Use Information

We use collected data to provide and improve the Platform, authenticate users, process subscriptions and payments, deliver support, secure our services, comply with legal obligations, send service-related notices, and—where permitted—communicate about product updates or marketing with your consent.

Legal Bases for Processing

Depending on your jurisdiction, we rely on contractual necessity (to deliver the service), legitimate interests (security, analytics, product improvement), legal obligations, and consent where required—for example for optional marketing or non-essential cookies.

Merchant and End-Customer Data

When you operate a store on Hamour, you may process your customers’ personal data. You are the controller for that data and must provide your own privacy notice and lawful basis. We act as a processor or service provider for such data only to the extent needed to host and operate your store.

Facebook and Instagram Integration (Meta)

Hamour offers an optional feature, Social Connect, that lets a merchant link a Facebook Page — and an Instagram Professional account linked to that Page — to their Hamour store. The merchant starts the connection, signs in through Facebook Login on Meta’s own screens, and chooses which Page to connect. Hamour never receives the merchant’s Facebook password. The feature can be left unused without affecting the rest of the Platform.

Data We Process Through the Meta Integration

Where a merchant connects an account, we process: the authorization credentials Meta issues for that connection; identifiers and basic profile details of the connected Page and of the linked Instagram Professional account; content the merchant publishes through Hamour together with the identifiers and results Meta returns for it; existing posts and media on the connected Page and linked Instagram Professional account, as needed to display that content and manage related interactions within Hamour; and the comment activity Meta delivers for the connected accounts, including comment text, the identifier and display name of the person who commented as provided by Meta, and timestamps. Where a merchant also enables the optional messaging feature, we process conversation and participant identifiers, the display name or username Meta supplies for the customer, the content and timestamps of messages exchanged through Messenger or Instagram Direct, the direction of each message, and delivery or read status where Meta provides it — used only to provide that messaging feature. We do not receive Facebook or Instagram passwords.

Why We Process Meta Data

We use this data to carry out what the merchant asks for: publishing the merchant’s content to the connected accounts, displaying the connected accounts’ existing posts and media inside Hamour, showing the merchant the comments Meta delivered, sending the merchant’s replies, and — where messaging is enabled — showing the merchant the conversations their customers start and sending the merchant’s replies to them, showing the state and history of the connection, diagnosing failures, and keeping the Platform secure. We do not sell customer data, do not use conversations, messages or comments for advertising, and do not share connected account data with third parties unrelated to operating the Platform.

AI-Assisted Captions and Replies

Hamour offers AI assistance for writing captions and suggesting replies to comments, and — for merchants who enable messaging — suggesting replies to customer messages. When a merchant uses it, Hamour sends the AI service a limited business context: the text of the comment or message being answered, the relevant product and business details, and the language and tone requested. Meta access credentials are not shared with the AI service. AI output is always a suggestion the merchant reviews before it is published or sent; automatic replies are available only as an explicit per-merchant setting for comments, off unless the merchant switches it on — message replies are always sent by the merchant.

Separation Between Merchants

A connected account belongs to the single Hamour business account that created the connection. Connected accounts, published content, comments and integration settings are kept separate from other merchants on the Platform and are not shared with them or made visible to them.

Retention and Deletion of Meta Integration Data

We keep integration data while the connection exists and the merchant’s account is active, and after that only for as long as needed for the purposes described here or as required by law. Setting a connected account to inactive in Hamour and disabling engagement for it, or revoking Hamour’s access on Meta, stops further processing and stops new data arriving — it is not by itself a deletion of records already stored. Deletion of stored records happens when you ask for it. Our Data Deletion Instructions page explains how to stop the connection, how to revoke access on Meta, and how to request deletion.

Sharing and Processors

We do not sell personal data. We may share information with trusted subprocessors (hosting, email, payment, analytics, support tools) under appropriate agreements, with authorities when legally required, or in connection with a merger or acquisition subject to safeguards.

International Transfers

Your data may be processed in countries other than your own. Where required, we implement appropriate safeguards such as standard contractual clauses or equivalent mechanisms to protect cross-border transfers.

Retention

We retain personal data for as long as your account is active, as needed to provide the service, resolve disputes, enforce agreements, and meet legal retention requirements. Backup copies may persist for a limited period after deletion.

Security

We apply technical and organizational measures designed to protect data against unauthorized access, loss, or alteration. No method of transmission or storage is completely secure; please use strong credentials and notify us of suspected incidents promptly.

Cookies and Similar Technologies

We use cookies and similar technologies for essential functionality, preferences, analytics, and—where applicable—marketing. You can manage cookie preferences through your browser or any consent tools we provide on the Platform.

Your Rights

Subject to applicable law, you may have rights to access, rectify, erase, restrict, or port your personal data, and to object to or withdraw consent for certain processing. Contact us to exercise these rights; we may need to verify your identity before responding.

Children

The Platform is intended for businesses and is not directed at children. We do not knowingly collect personal data from children without appropriate authorization.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the Platform or by email where appropriate. Continued use after the effective date constitutes acceptance of the updated policy where permitted by law.

Contact Us

For privacy questions, requests, or complaints, the most direct route is the WhatsApp support chat available on the Hamour website. You can also reach us through the other support channels published on the Hamour Platform or via the contact details provided in your commercial agreement.